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Google is not a tech company

· 7 min read

Google behemoth

On 24 January 2023, the US Department of Justice filed a civil antitrust suit against Google for 'monopolizing multiple digital advertising technology products'. On 27 September 2023, Google celebrated 25 years of existence.

In honour of all things Google, I want to argue that Google is not a tech company. Google is an advertising company that uses technology to corner and dominate the ad market.